Kulbir Singh

About

Farmerfresh is a combination of two words. The former word is “Farmer” that denotes the primary user and the latter part of the app name, “Fresh” symbolizes the fresh food delivered to organic food customers which happen to be secondary user. To segregate the two words, two tones of green has been used, the light tone of green is used in the word fresh because light green looks more fresh and organic than the dark green. The logo is a combination of three elements text, leaf and swoosh. Leaf is used to symbolise the freshness, swoosh is used to depict the sun horizon and the running font of Helvetica is to show the movement we can generally see in the crops whenever the air blows in the farms.